The Sund logo

Sound Strategies.
Creative Executions.


Offerings

SUND provides functional rigor & creativity to audio-centric tech teams seeking to grow their brand, optimize their product portfolio, and amplify their revenue.

A music producer using Antares Auto-Tune Pro.
A post-production engineer using iZotope RX.

Team

50+ years of combined industry expertise. Top-tier leadership expertise. Award-winning products and communication campaigns.

Portrait of Brian Desmond
Portrait of Saf Elmansour
Portrait of Jon Schmedinghoff

Let's talk

We love a good story. We’d love to hear from you and discuss how we can help your business succeed.


Offerings

How we plug-in

Bolt-On Operations, Product & Marketing Functions
Seamlessly integrate our expertise into your team structure

Fractional CMO and CPO Leadership
Access top-tier leadership on a flexible basis, whether guiding product, marketing, or leading initiatives


Our areas of expertise

Product Management & UX Design Mastery
Bring customer centricity to your org, optimize your product portfolio, find new verticals, and transition to SaaS models with ease


Acquisition and Retention Insights
Analyze and refine acquisition and retention strategies to improve marketing ROI and drive sustainable business growth


Content Marketing
Reshape your media mix from paid to organic. We help you build a sustainable acquisition strategy and create lasting bonds with your target audience


Revenue Growth Strategies
Develop and implement data-driven approaches to optimize revenue streams, enhance customer retention, and improve overall profitability

Brand & Marketing Strategy
Enhance your brand, execute impactful go-to-market strategies, and engage with professionals and creators from Gen X to Gen Z


Customer Lifecycle Management
Design strategies to engage customers throughout their journey, driving growth through retention, expansion, and improved customer value


Award-Winning Communication Campaigns
If you’re targeting creative types, are you speaking their language? Bring authenticity to your communication strategy and stand out from the crowd


Pricing and Promotions Optimization
Create effective pricing and promotional strategies to maximize revenue and align with market demand

Team

SUND is Brian Desmond, Saf Elmansour, and Jon Schmedinghoff.

Portrait of Brian Desmond

Brian is a product management and UX design leader with 25 years of experience, most recently serving as Head of Product at Antares Audio Technologies (Auto-Tune®), where he reported to the CEO as the senior product executive. His innovative work has earned prestigious recognition, including 8 NAMM TEC Awards, 2 Emmys, and 1 Oscar. Beyond his executive roles, Brian demonstrates a passionate commitment to professional development and mentorship, having guided students at Stanford University, General Assembly, and AIGA Boston. His dedication to fostering talent led him to establish a thriving product professionals’ meetup group in Boston. Brian’s leadership philosophy centers on employee coaching, professional growth, and workplace well-being, making him a respected figure in both product development and professional mentorship.

Portrait of Saf Elmansour

Saf is a strategic marketing leader with 23+ years of global experience spanning 6 languages and 4 continents, most recently serving as CMO at Antares Audio Technologies (Auto-Tune®). His entrepreneurial journey began at age 24 when he founded his first startup, followed by receiving a Fulbright Scholarship from the US Department of State. Throughout his career with multinationals and Fortune 500 companies, he has successfully launched over 35 products and services, managing award-winning multicultural campaigns worldwide. As a human-obsessed entrepreneur, Saf actively mentors at gener8tor and the Audio Developer Conference. He collaborates with brands and founders to develop innovative strategies and create impactful experiences at the intersection of design, technology, and psychology.

Portrait of Jon Schmedinghoff

Jon is a revenue operations and customer success expert with over a decade of experience, most recently serving as Senior Revenue Operations Manager at Antares Audio Technologies (Auto-Tune®). His expertise spans SaaS revenue growth, strategic planning, sales automation, and revenue forecasting. At Avid, he led technical support operations for the Americas, earning top certifications while maintaining exceptional customer satisfaction standards. His tenure at Antares showcased his ability to enhance workflows, improve customer experiences, and strengthen client relationships. Previously at Rollins College, Jon managed IT services, implementing process improvements and reporting tools. His career demonstrates a consistent ability to blend strategic vision with practical execution, driving growth and delivering measurable results through operational excellence.

Let's talk

We love a good story. We’d love to hear from you and discuss how we can help your business succeed.