![](assets/images/image03.png?v=ba33b154)
![](assets/images/image02.png?v=ba33b154)
Sound Strategies.
Creative Executions.
Offerings
Product management mastery. Marketing excellence. Holistic and cross-functional strategies.
![](assets/images/image04.jpg?v=ba33b154)
![](assets/images/image05.jpg?v=ba33b154)
Team
50 years of combined industry expertise. Top-tier leadership expertise. Award-winning products and communication campaigns.
![](assets/images/image01.jpg?v=ba33b154)
![](assets/images/image08.jpg?v=ba33b154)
Let's talk
We love a good story. We’d love to hear from you and discuss how we can help your business succeed.
Offerings
Product management mastery. Marketing excellence. Holistic and cross-functional strategies.
Bolt-On Product & Marketing Functions: Seamlessly integrate our expertise into your team structure.
Product Management & UX Design Mastery: Optimize your product portfolio, find new verticals, integrate AI, and transition to SaaS models with ease.
Holistic & Cross-Functional Strategies: Align product and marketing functions to foster ongoing innovation and cultivate customer loyalty.
Fractional CMO and CPO Leadership: Access top-tier leadership on a flexible basis.
Marketing Excellence: Enhance your brand, execute impactful go-to-market strategies, and engage with professionals and creators from Gen X to Gen Z
Award-Winning Communication Campaigns: If you’re targeting creative types, are you speaking their language?
Companies served
![](assets/images/image07.png?v=ba33b154)
Team
SUND was founded by Brian Desmond and Saf Elmansour.
![](assets/images/image06.jpg?v=ba33b154)
Brian has over 20 years of experience in product management and UX design leadership. Most recently, he was the Head of Product at Antares Audio Technologies (Auto-Tune®), reporting to the CEO and our board as the most senior product executive.In previous roles, his work has garnered multiple awards, including 8 NAMM TEC Awards, 2 Emmys, and 1 Oscar.Brian cares deeply about employee coaching, professional development, and well-being. Outside of his formal roles, he's mentored Stanford University, General Assembly, and AIGA Boston students and founded a popular meetup group for product professionals in Boston.
![](assets/images/image09.jpg?v=ba33b154)
6 languages, 4 continents, and 23+ years of strategic and hands-on marketing leadership with multinationals, Fortune 500 media groups, Grammy®-winning audio companies, and Silicon Valley tech start-ups. More recently, Saf was CMO at Antares Audio Technologies (Auto-Tune®).Right before he was awarded a Fulbright Scholarship by the US Department of State, Saf founded his first start-up at age 24. Within the corporate world, he was responsible for the launch of over 35 products and services on 4 continents, and managed award-winning multi-cultural campaigns with top creative, media, and PR agencies.Saf thrives as a human-obsessed entrepreneur. He is a mentor at the gener8tor and the Audio Developer Conference. He works with brands and founders to envision innovative strategies, craft sustainable solutions, and create thought-provoking experiences at the intersection of design, technology, and psychology.